Why do some companies bid on keywords for products they don't even sell? Or fail to provide the basic information people need to make the decision to buy? Here's a cautionary tale-- with a happy ending.

I'm looking online for lamp shades. I go to Google and click on the top Sponsored Link in the right column: Expo. I'm taken to their ?Lighting and Fans? page. There are 29 links in the left navigation, but no lamp shades. So I do a keyword search. Products Found = 0. All I can do is wonder why they wasted my time and their money, and move on to the next ad.

Clicking on the second ad takes me to a home page with a ?Shades? tab. I click on that and arrive on a page with information about sizes and a link to the lamp shade collection.I start browsing and find one I'm interested in. The text instructs me to ?Click on lamp image for detail?

I guess they mean lamp shade image. I click, and to my surprise, I see the exact same thumbnail I was looking at, but now I have four color choices and an TAIZHOU XUBO Tile Insert Floor Drain Manufacturers to cart? button.

OK, I'm a designer. I can appreciate subtlety. But what's the difference between White, Off-White, Beige and Coffee? All this site shows me is a little grey photo-- but ?Dirty? isn't one of the color choices.I see the toll-free phone number at the top of the page. I call (during their normal business hours) and get voicemail.

Back to Google, click on another ad which takes me to a page with lamp shades (YAY!). I can sort by nine different criteria, but even so, I don't see exactly what I want.There's a link to talk to a lighting consultant. I'm skeptical, but I call. Someone answers the phone! I explain what I want and I'm told I need a custom shade. This company doesn't make them, but the consultant refers me to two other sites where I can order custom-made shades.Even though I didn't find what I was searching for I really appreciate this experience. I'd be happy to return to this site and do business with this company in the future.

Have some respect for your customers. Think about their needs and do everything you can to meet them. If you're advertising a product for sale it should be available on your site. If you expect people to make a choice, provide the information and pictures they need to feel comfortable making a decision. And even if you can't make the sale today, you can and should offer a good customer experience because there's always tomorrow.

TIPS TO TAKE AWAY If you place an ad for a product your site should sell that product. Don't waste your money bidding on keywords for products you don't sell.If someone clicks on your ad they should be taken to a relevant landing page. Don't make people hunt around or do a Search on your site. Show them what they're looking for right away.Give them the information they need to make a good decision. Don't expect them to guess what your product is "really" like.

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Some municipalities may provide such services to area residents. In some areas, annual collections are held once or twice a year as a means of disposing of electronic waste as well as used engine oil or other waste that is harmful to the environment. When purchasing new appliances TAIZHOU XUBO Wash Basin Waste Couplings that are being delivered, retailers like Sears often offer free removal of the appliance that is being replaced.

Since some appliances, such as refrigerators, cannot be disposed of without costly removal of hazardous substances, this saves you not only time but money as well! Other retailers, like Best Buy, also offer electronic waste recycling programs to their customers.There are also some good alternatives to recycling your electronic waste. Any items that are in working condition can be given to friends or donated to charities like Goodwill or the Salvation Army, who rely heavily on donations. Freecycling, or passing on your unwanted items to those in need of them, is also a means of finding new homes for used items.

Websites like Craigslist and  are good places to list any usable items you would like to give away. Interested parties can contact you to ask any questions they may have about your items and to arrange picking up their new treasures.Electronic waste recycling helps preserve the environment by reducing the amount of toxic materials placed in landfills and salvaging recyclable components to save energy and other resources. Contact your local government officials or waste management companies for details on any e-waste recycling programs in your area.

Between these two extremes there is a whole world of design options available to you for your bath. Before you go spending a fortune on a particular bath, however, it is worth spending time checking the look and layout of your bathroom design using 3D CAD bathroom design software.There are a number of free tools online or you can use a professional package, often available to use from your bathroom supplier.CAD bathroom software is a very powerful tool that will save you both time and money in that it allows you to design and see, in full 3D and colour, what your finished room will look like, including the fixtures, fittings, floor and wall coverings.Whatever you decide, consider making the bath the centrepiece and design your bathroom around it for a great effect.

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